PERCEL is an owner-led investment and development company. It grew out of a shared entrepreneurial journey—with a business of our own, clients, projects, employees, difficult decisions and people who shared responsibility and opened up new perspectives.
01
Grounded in operating experience.
More than twenty years of entrepreneurial work have shaped our perspective. Family, mentors, long-standing companions and business partners have shaped that path just as much as the daily responsibility towards employees and clients.
02
People before categories.
For us, ownership positions are not abstract and companies are not columns of figures. Every development is driven by people who have built something, take responsibility and deserve trust.
03
Personally committed. Personally accountable.
Today, we contribute experience, time and personal accountability to selected businesses and projects. This shapes our standard: we do not decide from a distance, but personally stand behind the consequences of our decisions.
04
Strategic perspective. Technical understanding.
PERCEL combines entrepreneurial decisions with a strong understanding of technology, structures and execution. What matters is not the technical solution alone, but its concrete contribution to a viable business model and effective development.
Personal responsibility
Peter Luh
Managing Director of PERCEL Holding GmbH
More than twenty years of operating and entrepreneurial experience shape his perspective on businesses, technology and real substance.
He knows the realities of building, leading and developing a business from first-hand experience. For PERCEL, that means listening carefully, understanding connections and taking personal responsibility where experience, time and a concrete contribution can genuinely help.
A shared journey
PERCEL grew out of a shared journey. Our stance was shaped by responsibility, support and different perspectives—from family, mentors, long-standing companions and business partners who helped carry and shape the entrepreneurial path.
Experience does not guarantee the right answer. But it changes the questions one asks.