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PERCELHOLDING
ENDE
03

Fields

Real substance, technological execution and strategic development.

PERCEL selectively considers businesses, real estate and hospitality projects, and other entrepreneurial partnerships. The category alone is not decisive. A sound foundation and a clear fit are.

01

Businesses & Entrepreneurs

Our focus is on entrepreneurs who want to build, develop or lead something into a new phase. A clear idea, personal energy, a willingness to take responsibility and a genuine fit matter—whether a venture is just beginning or already has established substance.

This may be an early business idea or the further development of a young company where the stance, roles and our potential contribution genuinely align.

02

Real Estate & Hospitality

We consider distinctive places and concepts where location, economic fundamentals, sustainability and the supporting infrastructure work together. Real estate develops its quality over longer periods; design and atmosphere do not replace a viable concept.

Examples include selected holiday, hospitality or use concepts where place, quality and long-term economic viability genuinely align.

03

Technology & Operating Development

Technology is not treated as an end in itself, but as a tool for better systems, more grounded decisions and more effective execution. For software and technology-led business models, an early exit can also be the right entrepreneurial outcome.

Particularly relevant are solutions that improve real processes, support decisions or develop existing business models in a meaningful way.

04

Strategy & Partnerships

PERCEL is open to selected joint ownership positions and entrepreneurial opportunities where roles, interests and governance are clear and where PERCEL can make a realistic contribution.

This may be a joint venture in which capital, experience, technical understanding and operating responsibility work together meaningfully.

Fit by field

The contribution follows the venture.

PERCEL does not work to a rigid template. This outline shows which situations may fit, how we can contribute and where a partnership is less likely to make sense.

01

Businesses & Entrepreneurs

Fits
Young businesses or entrepreneurial ventures with a clear idea, accountable people and a realistic development task.
Our contribution
Capital, experience in building and leading businesses, and structure for priorities, roles and the next stages of development.
Horizon
Shaped by the business model, development stage and the role agreed together.
Less suitable
Pure capital requests without an open discussion of roles, responsibility and a concrete contribution.
02

Real Estate & Hospitality

Fits
Distinctive places and operating concepts in which economic viability, sustainability and appropriate infrastructure work together.
Our contribution
Capital, entrepreneurial experience and structure for use, viability, sustainability, infrastructure and development.
Horizon
Usually longer, because quality, use and economic substance need time to develop.
Less suitable
Short-term transactions focused solely on a rapid resale rather than the quality of the venture.
03

Technology & Operating Development

Fits
Software and technology-led business models that improve real processes and rest on a sound economic foundation.
Our contribution
Capital, operating experience and clear structure for the business model, product, organisation and technical execution.
Horizon
Following the venture; a well-timed early exit may be as appropriate as a longer-term ownership position.
Less suitable
Technology as an end in itself, or ventures in which responsibilities and interests cannot be clarified transparently.

Ownership structure, scope and the specific role are not imposed in advance. They emerge from the venture and an arrangement that is viable for both sides.

What is useful for an initial assessment

  1. The current situation and objective
  2. The business model or operating concept
  3. The people involved and the partnership sought
  4. The current stage and a sensible next step

Please do not send confidential or extensive documents as part of the initial contact. A brief outline is sufficient.

What matters is not the category a venture falls into, but whether it can become a viable shared task.

Start a confidential conversation