A strong partnership does not begin with a standard process. It begins with a shared understanding of the situation, the objectives and the role PERCEL could reasonably play.
01
Frame the opportunity
A short, confidential introduction creates the basis. The first step is to understand the situation, the objective and the fundamental fit.
02
Explore the fundamentals
Where an opportunity is relevant, the business model, people, opportunities and risks are considered in greater depth.
03
Align roles and expectations
Ownership structure, responsibilities, decision paths and expectations are clarified transparently.
04
Build with a long-term view
PERCEL’s contribution depends on the situation and the role agreed between the parties.
In practice
What partnership means to us
Not abstract corporate values, but standards for how we communicate, decide and take responsibility.
We discuss objectives, expectations, risks and open questions early and directly. Difficult subjects are not deferred when they need to be resolved for a sound decision.
We approach what people have built and taken responsibility for with attention and without premature judgement.
Roles, decision paths and expectations should be transparent before an opportunity becomes a partnership.
We combine experience and entrepreneurial judgement with a clear analysis of the situation. A decision may be fast—but it should never be premature.
We consider consequences beyond the immediate moment. The appropriate time horizon still depends on the venture itself.
Commitments should be dependable. We therefore avoid premature promises and act consistently once we commit.
We treat sensitive information discreetly while addressing interests, expectations and responsibilities openly. Confidentiality must not become opacity.
For us, a partnership does not begin with a transaction, but with a shared understanding.
